Using QR Codes and Smartphones To Improve Customer Service
April 1, 2011 1 Comment
A QR code is a two-dimensional code readable by a camera-equipped phone with (freely available) scanning software. QR codes are becoming mainstream as camera-equipped smartphones and tablets are becoming widely available. One of the most popular uses of QR codes is to represent a URL (link) to a web page. Simply scan the QR code and the scanning “app” automatically takes you to the URL encoded inside the QR code. The applications of this technology are limitless. Indeed, QR codes have already appeared in printed ads, brochures and magazines to direct readers to more information about the products being advertised.
Just like QR codes can uniquely identify products, they can uniquely identify locations. What if you could use QR codes to simplify and improve customer service? You can.
Compliantia now generates a unique QR code for each store under management. Scanning this QR code (which can be printed and displayed in-store) takes the user to a mobile-optimized page asking the customer to “Tell us what you think” (complaint, feedback or general info) about this particular location. The process is both fast and easy for the customer. Upon pressing “Send”, the customer is thanked for their feedback and a ticket is automatically placed in the pending queue for a customer service representative to review at head office.
Using QR codes and smartphones for customer service in a multi-unit retail environment goes well beyond time savings and process efficiencies. It is a strategic differentiator that allows a multi-unit retail brand to engage with customers in a very simple and effective manner.
To find out more about Compliantia’s use of QR codes and smart phones, scan the QR code above or visit our product web site.
About Compliantia
Still undecided whether the public will adapt to QR codes across the board. However I think you are spot on with the reasons why they (and brand, retailers etc) should love the concept.