The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

6 Trends Propelling the Pet Care Industry

Across suburbs and cities pet ownership is on the rise. Experts estimate that upwards of 60%+ of US households have at least one pet. By 2020, the U.S. pet industry is expected to reach revenues of $96 billion. If you are wondering about the trends fueling the growth of revenues for all things related to … Continue reading 6 Trends Propelling the Pet Care Industry

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

5 Essential Components for a Successful In-Store CPG Launch

Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season

4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

Ready for the Future? 3 CPG Trends to Watch

  “What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as … Continue reading Ready for the Future? 3 CPG Trends to Watch