Sexual Harassment Checklist for Retailers

Developing a comprehensive sexual harassment policy is only the first step to preventing and stopping harassment in the workplace. For any sexual harassment policy to be effective, policy development must be followed by persistent training, review, and enforcement. To this end, we have prepared 5 tips for dealing with sexual harassment in retail. Make sure your … Continue reading Sexual Harassment Checklist for Retailers

5 Tips for Dealing with Sexual Harassment in Retail

Recent news cycles are, sadly, dominated by reports of sexual harassment. Across industries, women and men are sharing stories of exploitation. According to the Harvard Business Review, 98% of organizations in the United States have a sexual harassment policy. Yet, harassment continues to exist in the workplace. This means current policies are failing to stop … Continue reading 5 Tips for Dealing with Sexual Harassment in Retail

5 Tips for Dealing with Unsuccessful Retail Programs

It happens even to the best brands. You conceptualize and execute a retail campaign to get your product into customers’ shopping carts, only to see lackluster results. The campaign, to put it bluntly, flopped. It’s a frustrating position to be in, but how you handle and respond to program flops can help you learn and … Continue reading 5 Tips for Dealing with Unsuccessful Retail Programs

The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

6 Trends Propelling the Pet Care Industry

Across suburbs and cities pet ownership is on the rise. Experts estimate that upwards of 60%+ of US households have at least one pet. By 2020, the U.S. pet industry is expected to reach revenues of $96 billion. If you are wondering about the trends fueling the growth of revenues for all things related to … Continue reading 6 Trends Propelling the Pet Care Industry

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

5 Essential Components for a Successful In-Store CPG Launch

Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch