The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Invest in Holiday Visual Merchandising That Can Be Used All Year
This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season
We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
Mid-sized to large Real Estate Investment Trusts are more vulnerable to fraud in their parking operations than smaller property firms and the effects can be more devastating to the bottom line. The types of fraud that property owners and managers need to be aware of generally fall into four categories: cash theft, validation theft (discount … Continue reading 7 Easy Steps to Help Identify Fraud in a REIT’s Parking Operations
If you’re in retail, you’re likely in the middle of planning for the holidays — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers
Implementing change within a retail organization is necessary. It helps the brand stay relevant in the eyes of customers and keeps operations running at peak efficiency. However, change can be hard. Not everyone likes it! Change means stepping into the unknown. It does not have to be this way. With the right workflow and the … Continue reading 4 Strategies for Change Management in Retail
A smart checklist has points, best-practice pictures, supporting files, conditionals and action plan recommendations. It allows company standards to be checked, deficiencies tracked, assigned and resolved. It guarantees programs and policies are deployed in full, in time, in every store. A smart checklist is typically built online with a Form Builder or in Excel and … Continue reading What is a Smart Checklist?
When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them
One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient. While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. … Continue reading 10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level
