Why do Quick Service Restaurants Need Retail Audits?

Compliantia_food_safetyA retail audit system helps multi-unit retailers achieve store-level compliance with operational, service and merchandising standards. We couldn’t think of one reason why the Quick Service Restaurant (QSR) industry needs retail audits, we thought of ten.

1. Health and safety

When preparing and serving food, compliance with standards and regulations is not simply a matter of building a positive customer experience; your customers’ health and safety depend on it.  It shouldn’t take a tragedy to take action.  In January 2011, a teenager died of food poisoning after eating at French hamburger giant Quick.  The prosecution cited “serious lapses in hygiene standards“.  The manager was charged.  Protect your customers.  Protect your employees.  Protect the brand.

2. Retaining customers

Studies have demonstrated it is a lot more expensive to gain or regain a customer than it is to keep an existing customer satisfied.  Customers have a way of thanking stores that are well run: they come back.  Don’t spend money fighting fires.  Prevent problems before they happen, nip them in the bud when they do.

3. Inconsistent execution

When dealing with a large number of franchisees, some will invariably execute better than others. A retail audit system helps spot repeat unacceptables, execution laggards and downward trends quickly.

4. You don’t need to spend more

You don’t need to spend more.  You may need to spend better.  A good retail audit system pays for itself.  Paper-based processes are expensive, needlessly expensive.

5. Engage your franchisees

To motivate your franchisees and operations staff, you need to engage them. The benefits of the retail audit platform should permeate through the entire organization.

6. Technology is an enabler, not an end in itself

We give you the best possible tools to manage your operations. We manage your infrastructure so you can focus on what you do best: running your business.

7. Try before you buy

With a SaaS retail audit platform, there is no setup fee, no hardware to procure, no software to purchase and no IT investment to speak of.

8. Measure what you communicate

First, you can’t manage what you can’t measure. Second, measurement actually breeds compliance.

9. Compliance affects the bottom line

Failure to execute on in-store merchandising programs alone has been shown to cost the industry between 1% and 4% of sales. Compliance is not a feel-good initiative. Compliance drives your bottom line.

10. Training is necessary but not sufficient

Training alone does not guarantee your standards will be upheld.   Train your staff on the one hand, systematically measure what you communicate on the other.

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