Consumer packaged goods companies spend considerable resources on merchandising programs and in-store execution. Are these programs deployed on time, in full, in all locations? Not sure? Keep reading.
Data has no value…in and of itself. Value is created when the data is mined, aggregated and visualized.
Every CPG and retail executive expects a high-level summary of the program as well as aggregates of the program’s individual parts. Know what worked and what didn’t. Know what, where and when. Align your investment with performance and returns. Every merchandising program deserves an executive summary.