Mother’s day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother’s day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $23.1 billion in 2018!
“This year’s Mother’s Day forecast is one of the strongest we’ve ever seen. With spring in full bloom, Americans are looking forward to splurging on their mothers and retailers are prepared to offer a variety of options that will allow consumers to find the perfect gift for the occasion.” – NRF President and CEO Matthew Shay
Jewelry sales are expected to be the front runner with $4.6 billion, followed closely by restaurants at $4.4 billion.
Mother’s day is KFC’s highest sales day of the year. 370,000 families looking to give mom a break from meal planning look to the chicken chain for a dinner time solution.
“That translates to 1.5 million pounds of chicken, 6.5 million pieces of chicken, 815,000 servings of mashed potatoes and gravy, and 470,000 servings of coleslaw.” – Eater 2017
25% of all flowers purchased throughout the year are purchased for Mother’s Day. Consumers will also spend about $2.6 billion on flowers and another $813 million on greeting cards. Carnations are the official flower of Mother’s Day, but tulips, roses and lilies are also popular.
31% of consumers plan to shop online, 64% will hit brick and mortar. With 35% planning to shop at department stores and 29% at specialty stores (florists, jewelers, electronics stores).
Nearly 3 in 10 would love to receive a gift of experience this Mother’s Day. Experiences such as a spa day, cooking classes, sewing lessons or concert tickets are popular requests.
With $23.1 billion up for grabs, are your stores ready? Are Mother’s Day marketing and merchandising initiatives executed in full, across all your locations? Relying on paper, Excel and email is slow, error-prone and ultimately…expensive. Automate the process in 5 easy steps with retail audit software and get immediate results, higher sales and lower costs.
Not sure how to check on your merchandising? Use this free merchandising checklist, and follow up with 7 Visual Merchandising Techniques to Increase Sales.