In retail today, every dollar counts. Shrink has a significant effect on a retailer’s bottom line. A recent study by the National Retail Federation (NRF) found an average shrink rate of 1.44%, costing “the overall U.S. retail economy $48.9 billion.”
Below a list of 4 loss prevention challenges retailers are facing, and how companies can address these challenges.
Turnover in retail is disruptive and expensive. According to a recent LinkedIn Study, turnover in retail is 16.2%. In restaurants this is even higher, averaging 17.2%.
“When it comes to our business model there is a very high turnover rate, somewhere in the 120% range, which creates challenges to ensure staff are provided the knowledge on our LP practices.” – Sean Sportun, Manager, Security & Loss Prevention Circle K Stores and ISCPP Member
Sportun continues, “ When I first joined Circle K, one of my first tasks was to review, re-develop and then deploy a new LP Training Program – which has since been used by the Ontario Provincial Police as a model for all small business in the Province.”
One way to save time and money is to find ways to make the training process more efficient. What training materials can be converted into video? Converting content to video translates into more consistent and faster training. It also offers savings on labor and printing.
Below, a resource from the Ontario Provincial Police that was compiled based on Sean Sportun’s LP training program at Circle K stores.
According to Retail Expert Francesca Nicasio, employees are the best line of defense against loss. To help new employees ramp up quickly consider using software to conduct loss prevention audits. New employees can log in and view the full history of LP audits as well as results, including photos, for their store(s). Knowing the store history helps employees better understand and execute company loss prevention standards.
As new crime trends emerge content covered in the training program should be updated. It is recommended that the content of LP training programs are reviewed from time to time by law enforcement or regulatory agencies to ensure the information is current. This practice not only maintains a high level in training standards but also provides background information if the training material is ever challenged after a critical incident takes place.
“A fully cooperative effort by all store level employees is essential to an effective Loss Prevention Training Program. An active and on-going program provides the knowledge employees require to remain safe while at work.” – Sean Sportun, Manager, Security & Loss Prevention Circle K Stores and ISCPP Member
The educational information within the LP training program should utilize a combination of proven safety techniques and “real life” tangible surveillance video/images of incidents as training tools to reinforce a safety culture amongst employees.
An effective employee safety & security training program should consist of two primary mechanisms:
- First, store-level employees should be required to complete either a computer-based component or a review of the physical LP Manual on a quarterly basis. Any LP review should also include a short test to be kept on file for compliance purposes. Compliance with the LP review process and the completion of review tests can be accomplished as a tracked task using retail audit software.
- Second, the Loss Prevention department should facilitate a lecture-seminar style training program annually to all store-level employees utilizing surveillance video/images as relatable training tools.
Access to Data
Trying to search through old emails for key loss prevention data is frustrating and time-consuming. It is even worse to have the data of loss prevention audits sit unused on someone’s desk because there is no time to translate it from paper or Excel into a central database.
The solution is not to expand the workforce, but to help existing employees work more effectively. More and more retailers are looking for technology that can be implemented quickly to improve operations, drive efficiency and give insights into the stores.
Find a solution that can collect, track trends and mine the data from loss prevention and operations audits. The solution should allow best practice photos and documents to be attached to the loss prevention audit form, creating a streamlined repository for essential information.
A retail audit software and task management solution not only gives you real-time data and out-of-the-box trend tracking reports but automatically filters who can see what data based on their role in the company. The data is secure but always readily accessible.
A survey by NRF discovered, “the average costs of return fraud was $1,766.27 in 2017, with a median of $171.”
“Return Fraud as a result of rising Organized Retail Crime trends appears to be an on-going problem. LP practitioners at every level are constantly attempting to balance the legitimate customer shopping and return experience with the retail criminal who is abusing the return policies to victimize the retailer for illicit gain.” – Robert Moraca, VP of Loss Prevention at National Retail Federation
Pay close attention to where you attach pricing and tags to an item to prevent non-legitimate returns. Place tags on clothing in obvious areas so the item can’t be worn unless the tag is removed. For example, a tag at the end of a sleeve or the hem can be tucked inside, worn and then returned.
If price labels are used, ensure they cannot be removed in one piece. Retailer HomeSense subverts this type of shrink by using tags with subtle cutouts throughout, making it nearly impossible to remove the tag in whole and either reattach it for return or re-attach it to a less expensive item for return.
Moraca suggests investing in technology and tightening up the return policies as the best solutions. It’s important that the return policy be simple but also clearly stated.
Home Depot for example, offers very simple returns without a receipt if you paid with your credit card. Home Depot simply swipes the customer’s card, looks up the purchase and returns the money directly to the card. This allows the retailer to verify the legitimate purchase and also gather data on the frequency of returns from that customer. Fast fashion retailer Forever21 has a very clear return policy of no refunds, only exchanges and store credit.
Lack of Resources
According to NRF’s 2017 National Retail Security Survey (NRSS), 7.9% of loss prevention departments saw a budget decrease of greater than 20% in 2017.
The NRF’s 2018 NRSS asks retail executives how many additional LP personnel are needed to keep up with the emerging retail crime? The answer is eight individuals, up over 12% from last year.
In a conversation with Robert Moraca, VP of Loss Prevention at National Retail Federation he said, “One of the top challenges facing retail Loss Prevention these days is definitely doing more with fewer resources – we find that in times of a downward business trend, Loss Prevention seems to be one of the first areas that get cut, then upon the financial rebound, we are the last discipline to regain funding.”
When it comes to budgets, organizations that deploy efficient processes are able to do more with less. Retail Audit software not only offers labor savings, (2.5 hour time saving per LP Audit versus Excel), it provides real-time data and notifications to address issues causing shrinkage immediately.
Trend reports help you identify repeat non-compliance at individual stores. Software allows companies to schedule action plan follow-ups with due dates and automated reminders to ensure issues are resolved.
Interested in loss prevention?
Compliant IA is the leading retail audit platform. It runs on smartphones, tablets, and laptops. Field managers and stores use the app to complete smart checklists at store-level, take photos, and assign tasks with automated reminders. Head office can ensure programs are deployed in time, in full, everywhere.
About the author
Jacqueline Young-Sterling is the Director of Customer Experience at Compliant IA. She regularly contributes to and is quoted in publications such as the Shopify Blog, Business News Daily, Independent Retail, and the Vend Blog as a retail expert. Compliant IA is the leading retail audit platform. Field managers and stores use the app to complete smart checklists at store-level, take photos, and assign tasks with automated reminders.