Seasonal programs like Father’s day drive big profits for retailers and restaurants. Father’s Day spending is expected to total a near-record $15.3 billion in 2018!
“We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day. Leading into the second half of the year, Americans are looking forward to treating their dads and retailers will be prepared to offer a variety of gift options that will create new memories on this special day.” NRF President and CEO Matthew Shay
“Special outing” gifts expected to be the front-runner with $3.2 billion followed closely by clothing (2.2 billion) and gift cards ($2.1 billion).
“Special outing gifts have steadily grown in popularity for Father’s Day since their lowest point in 2009. These consumers, especially those between 18 and 24 years old, want to offer something to their dad’s that is unique, thoughtful and allows for quality time on dad’s special day.” – Prosper Insights Executive Vice President of Strategy Phil Rist
34% of consumers plan to shop online, 25% will head to a discount store. With 39% planning to shop at department stores and 24% at specialty stores.
72 million cards are given out on Father’s day.
With $15.1 billion up for grabs, are your stores ready? Are Father’s Day marketing and merchandising initiatives executed in full, across all your locations? Relying on paper, Excel and email is slow, error-prone and ultimately…expensive. Automate the process in 5 easy steps with retail audit software and get immediate results, higher sales, and lower costs.
Not sure how to check on your merchandising? Use this merchandising checklist, and follow up with 7 Visual Merchandising Techniques to Increase Sales.
About the author
Jacqueline Young-Sterling is the Director of Customer Experience at Compliant IA. She regularly contributes or gets quoted in publications such as the Shopify Blog, Business News Daily, Independent Retail, and the Vend Blog as a retail expert. Compliant IA is the leading retail audit platform. Field managers and stores use the app to complete smart checklists at store-level, take photos, and assign tasks with automated reminders.