4 Ways Visual Merchandising Improves Customer Service and Engagement

With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media.  While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement

5 Tips for Creating Campaigns That Increase In-Store Traffic

If you’re in retail, we’re willing to bet that getting more visitors to your location is pretty high up on your wish list for 2020 (or any other time, for that matter). More traffic leads to more sales and revenue opportunities, which could translate to a higher bottom line and a healthier retail business. That’s … Continue reading 5 Tips for Creating Campaigns That Increase In-Store Traffic

How Retailers can Create a Positive First Impression

When was the last time you made an assumption about something? Or someone? The reality is, assumptions are often made instinctively – whether they are right or wrong. It’s human nature to react to situations, experiences and even people despite not knowing anything about these scenarios. It’s fair to say that first impressions matter – … Continue reading How Retailers can Create a Positive First Impression

7 Tips to Increase Same-Store Sales in Retail

It goes without saying that retailers should always strive to improve same-store sales. Increasing your revenue (along with maintaining a healthy profit margin, of course) will lead to a thriving and growing retail business.  To that end, let’s look at some of the ways that you can boost your same-store sales.

The Evolution of Foot Traffic Analysis and How to Use It in 2020

When online shopping made headway, e-commerce brands had an upper hand in terms of data. They could track more than just how many people came to their site — they could look at how they interacted with their site and therefore understand overall customer behavior while engaging with the brand.  Meanwhile, brick-and-mortar retailers were happy … Continue reading The Evolution of Foot Traffic Analysis and How to Use It in 2020

Holiday Prep Guide [INFOGRAPHIC]

The holiday season accounts for 20% of the retail industry’s annual sales, and it is responsible for up to 30% of some individual retailers’ total sales. Are you prepared? The accompanying infographic, Small Business Holiday Prep Guide, is intended to serve as a holiday preparation checklist when it comes to two of the most important … Continue reading Holiday Prep Guide [INFOGRAPHIC]

3 Ways to Support Retail Store Managers

Hiring the right people can make or break a business. In retail, this is no exception and particularly important when hiring for a retail manager. It’s critical to consider the wide range of responsibilities that management oversees. To name just a few, store management is responsible for: recruiting, training, supervising and appraising staff maintaining statistical and … Continue reading 3 Ways to Support Retail Store Managers

5 Major Retail Trends for 2020 – and How to Capitalize on Them

The new year is (practically) here, and while we don’t have a crystal ball that can predict what will happen in the next 12 months, we’re certain that 2020 will be an exciting time for brands and shoppers alike.  Consumers are getting behind major issues such as sustainability, health and wellness, inclusivity, and more. In … Continue reading 5 Major Retail Trends for 2020 – and How to Capitalize on Them