5 Lighting Techniques for Visual Merchandising to Increase Sales

Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales

5 Retail Merchandising Trends to Watch Out for in 2019

Merchandising is — and will continue to be — one of the biggest drivers of sales and customer engagement in retail. How your store is merchandised influences everything from brand perception to customer experience, which is why it’s important to keep your merchandising initiatives fresh and relevant. Part of doing that requires paying close attention … Continue reading 5 Retail Merchandising Trends to Watch Out for in 2019

How-to Quickly Execute a Product Recall

Problem The Center for Disease Control and Prevention lists 22 foodborne illness outbreaks for 2018! The most recent culprit, romaine lettuce, was identified in November 2018 as the cause of a virulent strain of E. coli-O157. This strain made 32 people in the US and 19 people in Canada sick. Foodborne illnesses are not the sole … Continue reading How-to Quickly Execute a Product Recall

Choose Your Enterprise Vendors Wisely

Are you in business or procurement, responsible for selecting a cloud vendor to collect, process and/or hold enterprise data? If so, this post is for you. Selecting a vendor without considering financials and profitability in the current economic climate is reckless. It puts your organization and your reputation at risk. Here is why. Let’s consider … Continue reading Choose Your Enterprise Vendors Wisely

10 Ways To Use Consumer Psychology To Increase Sales In Retail

All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail

How to Invest in Holiday Visual Merchandising That Can Be Used All Year

The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading How to Invest in Holiday Visual Merchandising That Can Be Used All Year

How to Get Customers Offline and Into Your Stores This Holiday Season

This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

10 Merchandising Mistakes Retailers Make That Lose Sales

Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales

7 Easy Steps to Help Identify Fraud in a REIT’s Parking Operations

Mid-sized to large Real Estate Investment Trusts are more vulnerable to fraud in their parking operations than smaller property firms and the effects can be more devastating to the bottom line. The types of fraud that property owners and managers need to be aware of generally fall into four categories: cash theft, validation theft (discount … Continue reading 7 Easy Steps to Help Identify Fraud in a REIT’s Parking Operations