Store Communication and Execution | Operations | Merchandising | Loss Prevention
Seasonal hires are just as important to your brand as your permanent, full-timers because customers do not know the difference between seasonal and regular employees. Both represent your brand; both are responsible for creating a great customer experience.
Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision. For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players
A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs. POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales
Emerging technologies, a booming population, and rapidly developing economies are changing the retail landscape of Africa. Below, interesting facts and trends shaping the future of African retail. Demographics and UrbaniZation Africa has the fastest rate of urbanization in the world, with more than 40% of its population currently living in urban centers. By 2030, Africa’s 18 … Continue reading Retail in Africa: Interesting Facts and Emerging Trends
Shrink is a real threat to retail success. Every year, businesses across the globe lose around $100 billion to shrink, and the average shrink rate of 1.44% in the U.S. costs American retailers $48.8 billion annually. That’s a lot of money left on the table! Here’s the kicker: Most businesses are actually reducing their investment … Continue reading 5 Tips to Reduce Shrink in Retail
If you’re reading this, chances are you’re interested in becoming a retail district manager. Maybe you want to be in a management position that involves overseeing different teams and moving parts. Perhaps you’re passionate about the retail industry, and you’re eager to play a role in helping stores grow and succeed. If that sounds like … Continue reading How to Become a District Manager — and What You Need to Succeed in the Role
The holidays are a time of cheer, celebrations, and (unfortunately) stress. Days are busier, nights are longer and the overall well-being of yourself and your store staff is often compromised due to the extra demands that the holiday season brings. There are a lot of things to consider when it comes to preparing for this … Continue reading Tips for Smooth Store Operations This Holiday Season
In-store sales accounted for 80% of all sales during the 2018 holiday season. That’s huge! And every retailer knows it. That’s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown. So how do you differentiate your brand and your products to customers … Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter
To assist multi-unit retailers starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Use this sample checklist to create or update your visual merchandising program across your retail locations. STORE EXTERIOR The store name is clear, visible and well-lit. The address sign or number is easily visible to passing … Continue reading Merchandising Checklist
We’re in the 4th quarter of 2019, and you know what that means — some of the year’s top holidays — Halloween, Thanksgiving, Hanukkah, and Christmas are upon us. The National Retail Federation expects holiday sales to increase between 3.5% and 4.4% over 2019, citing the continued growth of the U.S. economy and a rise … Continue reading 7 Holiday Merchandising Examples to Win Over Q4 Shoppers