How to Market Your Sustainable Brand

New and established retailers alike stand to gain significant business by successfully showcasing themselves as "green" brands that can be trusted to conduct responsible and sustainable practices. With that in mind, below are three marketing tips that can help brands highlight their sustainability efforts to attract environmentally conscious customers and boost sales.

5 Not-to-be-Ignored Shopper Demographics for Q4

Q4 is the busiest selling season for retailers. This means more consumers in your stores and restaurants. This is an opportunity to sell and create brand awareness among consumer groups you may not normally interact with at other times of the year. Take advantage of this chance to boost your bottom line. We have 5 … Continue reading 5 Not-to-be-Ignored Shopper Demographics for Q4

The Retail Apocalypse that Wasn’t: Brick-and-Mortar is Thriving

“The reports of my death are greatly exaggerated.” That quote which was said to be from Mark Twain, could also apply to the current state of retail. From headlines the past couple of years you might assume that sales in brick-and-mortar stores are in negative territory and on the brink of extinction (a full retail … Continue reading The Retail Apocalypse that Wasn’t: Brick-and-Mortar is Thriving

How Retailers are Responding to Sustainability (With Examples to Inspire You)

There are a lot of trends when it comes to retail. A few years ago the word “sustainability” was probably considered to be a passing phase. But that’s no longer the case. Customers care about the impact that their purchases have on the planet. Retailers are finding out that sustainability isn’t a trend — it’s here … Continue reading How Retailers are Responding to Sustainability (With Examples to Inspire You)

6 Trends Propelling the Pet Care Industry

Across suburbs and cities, pet ownership is on the rise. Experts estimate that upwards of 60%+ of US households have at least one pet. By 2020, the U.S. pet industry is expected to reach revenues of $96 billion. If you are wondering about the trends fueling the growth of revenues for all things related to … Continue reading 6 Trends Propelling the Pet Care Industry

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Ready for the Future? 3 CPG Trends to Watch

“What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as tricky … Continue reading Ready for the Future? 3 CPG Trends to Watch

Convenience Store Industry, Emerging Trends and Interesting Facts

Through our business and research, we have come across a number of high-level facts and statistics about the convenience (c-store) industry, its direction and emerging trends. We thought they would be of interest to our customers and readers. There are lots of convenience stores! Convenience stores continue to have steady growth as an industry, doubling … Continue reading Convenience Store Industry, Emerging Trends and Interesting Facts

5 Consumer Trends for Brands (and How to Keep Up)

The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing market share to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)