New and established retailers alike stand to gain significant business by successfully showcasing themselves as "green" brands that can be trusted to conduct responsible and sustainable practices. With that in mind, below are three marketing tips that can help brands highlight their sustainability efforts to attract environmentally conscious customers and boost sales.
Use this sample CPG Merchandising Checklist to create or update your visual merchandising program across your retail partner locations. Shelves Shelves are stocked. No product holes. There are no unauthorized items. All authorized items are stocked on the shelf. Correct planogram used for the location and category (attach a photo). Number of “facings” is appropriate … Continue reading CPG Merchandising Checklist
We have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow.
Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns
Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch
It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season
...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…
“What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as tricky … Continue reading Ready for the Future? 3 CPG Trends to Watch
Heads up, brands and retailers — Generation Z, also known as Post-Millennials, is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store
Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration
Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays
The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing market share to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)