How-to Quickly Execute a Product Recall

Problem: Executing a Product Recall The Center for Disease Control and Prevention lists 36 investigations for foodborne E. coli outbreaks for 2019! The most recent culprit, romaine lettuce, was identified in November 2019. Forty people in 16 states have become ill with the outbreak strain of E. coli O157:H7. The result was a massive product … Continue reading How-to Quickly Execute a Product Recall

How to Get Customers Offline and Into Your Stores This Holiday Season

This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

How to Create a Memorable In-Store Experience for Your Customers

More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers

How to Engage Gen Z Shoppers In-Store

Heads up, brands and retailers  — Generation Z, also known as Post-Millennials,  is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store