It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season
Category: Merchandising
Many gas stations, convenience stores, grocery stores, shopping mall kiosks and drug stores sell lottery products. However, selling lottery tickets and games carries certain legal and societal responsibilities. A lottery retailer checklist ensures that lottery tickets and games are merchandised and sold consistently with the lottery corporation’s standards and regulations. Regular visits and audits by the … Continue reading Lottery Retailer Checklist
Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing marketshare to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on the … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)
Checklists ensure that wine, beer and spirits are merchandised and sold consistently with company standards and regulations. Regular audits help retailers and distributors be proactive and address issues before they become major problems. Audits also tend to cut costs and drive sales. Below, a list of criteria for auditing wine, beer and spirits stores. Notes … Continue reading Checklist for Wine, Beer and Spirits Retailers
Branding should be a priority for any CPG. A compelling brand attracts great people to your company, promotes loyalty, and increases sales. Promoting a strong brand experience is relatively easy when you’re calling the shots. If you’re running your own retail store or website, for example, your company is in the driver’s seat, so you … Continue reading 5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners
