Store Communication and Execution, Merchandising and Loss Prevention.
One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store
Merchandise will sell itself when it looks good, but when it doesn’t, even the best product can sit on your shelves gathering dust! You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively while they are there. Here is a list of 4 things … Continue reading 4 Easy Ways to Have Your Sales Floor Sell
Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales
Instagram has proven to be a boon for many businesses. According to the company, more than 200 million users visit at least one Business Profile daily and a third of the most viewed stories on the platform is from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares
To assist multi-unit retailers starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Use this sample checklist to create or update your visual merchandising program across your retail locations. Store Exterior Is signage clearly visible to passing pedestrian and car traffic? Are store hours up to date … Continue reading Merchandising Checklist for 2019
Meeting high standards for the health and safety of patients is the most important focus for Pharmacies. However, to continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked. How can pharmacies drive brand loyalty and sales if the retail space is poorly merchandised, disorganized or unappealing? Below, … Continue reading Retail Merchandising Ideas for Pharmacies
Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales
Merchandising is — and will continue to be — one of the biggest drivers of sales and customer engagement in retail. How your store is merchandised influences everything from brand perception to customer experience, which is why it’s important to keep your merchandising initiatives fresh and relevant. Part of doing that requires paying close attention … Continue reading 5 Retail Merchandising Trends to Watch Out for in 2019
The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading How to Invest in Holiday Visual Merchandising That Can Be Used All Year
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
