by Compliant IA
Merchandising best practices – checklists, how to guides, and examples.
With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media. While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement
If you’re in retail, we’re willing to bet that getting more visitors to your location is pretty high up on your wishlist. When you increase in-store traffic you also increase sales and revenue opportunities. This translates to a higher bottom line and a healthier retail business. That’s why it’s important to continuously cook up campaigns … Continue reading 5 Tips for Creating Campaigns That Increase In-Store Traffic
A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs. POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales
In-store sales accounted for 80% of all sales during the 2018 holiday season. That’s huge! And every retailer knows it. That’s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown. So how do you differentiate your brand and your products to customers … Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter
To assist multi-unit retailers starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Eighty-six percent of retailers agree there is a correlation between well-executed visual merchandising and conversion rates. Using a Visual Merchandising Checklist in-store helps ensure your programs are executed on time and across all locations. Use … Continue reading Visual Merchandising Checklist
We’re in the 4th quarter of 2019, and you know what that means — some of the year’s top holidays — Halloween, Thanksgiving, Hanukkah, and Christmas are upon us. The National Retail Federation expects holiday sales to increase between 3.5% and 4.4% over 2019, citing the continued growth of the U.S. economy and a rise … Continue reading 7 Holiday Merchandising Examples to Win Over Q4 Shoppers
Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers
Use the Retail Merchandising – the Definitive Guide to refresh, execute, and validate merchandising programs across all locations.
One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store
Merchandise will sell itself when it looks good, but when it doesn’t, even the best product can sit on your shelves gathering dust! You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively while they are there. Here is a list of 4 things … Continue reading Retail Store Layout Tricks That Increase Sales
Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales
Instagram has proven to be a boon for many businesses. According to the Instagram, more than 200 million users visit at least one Business Profile daily and a third of the most-viewed stories on the platform are from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, so … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares
To assist multi-unit retailers starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Eighty-six percent of retailers agree there is a direct correlation between well-executed merchandising displays and conversation rates. However, 60% of promotional display fail to be executed properly. Use this sample Merchandising Checklist for 2020 … Continue reading Merchandising Checklist
Meeting high standards for the health and safety of patients is the most important focus for Pharmacies. However, to continue delivering the care patients expect, pharmacies must also be successful retail stores. Merchandising cannot be overlooked. How can pharmacies drive brand loyalty and sales if the retail space is poorly merchandised, disorganized or unappealing? Below, … Continue reading Retail Merchandising Ideas for Pharmacies
Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales
Merchandising is — and will continue to be — one of the biggest drivers of sales and customer engagement in retail. How your store is merchandised influences everything from brand perception to customer experience, which is why it’s important to keep your merchandising initiatives fresh and relevant. Part of doing that requires paying close attention … Continue reading 5 Retail Merchandising Trends to Watch Out for in 2020
The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading How to Invest in Holiday Visual Merchandising That Can Be Used All Year
This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising techniques work cohesively to reflect … Continue reading 7 Visual Merchandising Techniques to Increase Sales