Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising works cohesively to reflect the … Continue reading 7 Visual Merchandising Techniques to Increase Sales
Category: Merchandising
Sharing best practices about store execution, store data collection and merchandising audits is the primary purpose of the Compliantia blog. To this end, we have covered the following: How to Build a CPG Merchandising Checklist The purpose, scope and methods of merchandising audits Conduct a merchandising audit in 10 steps Case Study: How a CPG used … Continue reading CPG Merchandising Checklist
What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you create or improve your merchandising checklist and store visit workflow. Think about … Continue reading How to Build a CPG Merchandising Checklist
It happens even to the best brands. You conceptualize and execute a retail campaign to get your product into customers’ shopping carts, only to see lackluster results. The campaign, to put it bluntly, flopped. It’s a frustrating position to be in, but how you handle and respond to program flops can help you learn and … Continue reading 5 Tips for Dealing with Unsuccessful Retail Programs
When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)
Across suburbs and cities, pet ownership is on the rise. Experts estimate that upwards of 60%+ of US households have at least one pet. By 2020, the U.S. pet industry is expected to reach revenues of $96 billion. If you are wondering about the trends fueling the growth of revenues for all things related to … Continue reading 6 Trends Propelling the Pet Care Industry
It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season
Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration
Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
