Retailers who consistently score a marketing slam dunk during March Madness do so because they know their customers. These brands have spent time understanding who their customers are, where they engage and address the specific wants and needs of their target audience. See below for three types of retailers who score big with their seasonal … Continue reading 3 Industries that Slam Dunk March Madness
Problem In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliantia with a problem. They had reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants, in place of a key competitor's products. They … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants
Prevention Prevention is the store manager servicing the equipment to avoid unplanned failure. It is the kitchen staff storing egg-based products in the refrigerator and frequently washing hands. It is the franchisee communicating customer service standards and proper greetings to new hires. Reaction Reaction is the store manager making an emergency call to the repair technician … Continue reading Prevention vs. Reaction
I have a bone to pick with some of my favorite QSR brands. It’s not the menu. It’s not the service. It’s not the seating, the parking lot nor the drive-thru. Quick service restaurants have obviously poured money, systems and processes in key areas and it shows. But when nature calls, or when I want … Continue reading Great Sandwich. Lousy Washrooms.
A retail audit system helps multi-unit retailers achieve store-level compliance with operational, service and merchandising standards. We couldn't think of one reason why the Quick Service Restaurant (QSR) industry needs retail audits, we thought of ten. 1. Health and safety When preparing and serving food, compliance with standards and regulations is not simply a matter of … Continue reading Why do Quick Service Restaurants Need Retail Audits?