Smart Store Checklists, Audits, Merchandising and Loss Prevention.
All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail
We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales
Mid-sized to large Real Estate Investment Trusts are more vulnerable to fraud in their parking operations than smaller property firms and the effects can be more devastating to the bottom line. The types of fraud that property owners and managers need to be aware of generally fall into four categories: cash theft, validation theft (discount … Continue reading 7 Easy Steps to Help Identify Fraud in a REIT’s Parking Operations
If you’re in retail, you’re likely in the middle of planning for the holidays — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers
When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them
Retail productivity is a metric that every store owner or manager wants to maximize. After all, the more productive your stores are, the better it is for your bottom line. Many factors contribute to retail productivity — your selling space, fixtures, and products are key examples. But one factor that’s sometimes overlooked (and often under-invested … Continue reading 7 Ways to Maximize Retail Staff Productivity
Seasonal programs like Father’s day drive big profits for retailers and restaurants. Father’s Day spending is expected to total a near-record $15.3 billion in 2018! “We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day. Leading into the second half of the year, Americans are looking forward to treating their dads … Continue reading Father’s Day in Retail: Interesting Facts and Emerging Trends
Mother's day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother's day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $23.1 billion in 2018! “This year’s Mother’s Day forecast is one of the strongest we’ve ever seen. With spring in full bloom, … Continue reading Mother’s Day in Retail: Interesting Facts and Emerging Trends
In business, as in life, we tend to seek and celebrate growth. The stories are varied but have a common theme. “We are scaling this business”. “We are expanding out west”. “We are opening 20 new stores”. Growth tends to be how retailers, analysts and shareholders judge performance and gauge the value of the business. … Continue reading Choosing Retail Growth
