Holiday Prep Guide [INFOGRAPHIC]

The holiday season accounts for 20% of the retail industry’s annual sales, and it is responsible for up to 30% of some individual retailers’ total sales. Are you prepared? The accompanying infographic, Small Business Holiday Prep Guide, is intended to serve as a holiday preparation checklist when it comes to two of the most important … Continue reading Holiday Prep Guide [INFOGRAPHIC]

10 Ways to Motivate Retail Staff During the Holidays

Seasonal hires are just as important to your brand as your permanent, full-timers because customers do not know the difference between seasonal and regular employees. Both represent your brand; both are responsible for creating a great customer experience.

Crowded mall at Christmas - Store Operations

Tips for Smooth Store Operations This Holiday Season

The holidays are a time of cheer, celebrations, and (unfortunately) stress. Days are busier, nights are longer and the overall well-being of yourself and your store staff is often compromised due to the extra demands that the holiday season brings. There are a lot of things to consider when it comes to preparing for this … Continue reading Tips for Smooth Store Operations This Holiday Season

Un-BOO-lievable Halloween Strategies for Retailers

Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers

5 Not-to-be-Ignored Shopper Demographics for Q4

Q4 is the busiest selling season for retailers. This means more consumers in your stores and restaurants. This is an opportunity to sell and create brand awareness among consumer groups you may not normally interact with at other times of the year. Take advantage of this chance to boost your bottom line. We have 5 … Continue reading 5 Not-to-be-Ignored Shopper Demographics for Q4

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

Valentine’s Day In Retail: Interesting Facts and Emerging Trends

Seasonal programs like Valentine's day drive big profits for retailers and restaurants.Valentine’s Day spending is expected to top 20 billion this year! The average spend is also up from $143.56 to $161.96 (a 13% increase from last year). And while most Americans still spend the majority of their Valentine's Day budget on a significant other, the National Retail … Continue reading Valentine’s Day In Retail: Interesting Facts and Emerging Trends

Holiday Visual Merchandising Tricks That Can Be Used All Year

The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year

How to Get Customers Offline and Into Your Stores This Holiday Season

This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

Father’s Day in Retail: Interesting Facts and Emerging Trends

Seasonal programs like Father’s day drive big profits for retailers and restaurants. Father’s Day spending is expected to reach 16 billion in 2018! “Fathers, husbands and sons can expect to feel the love this Father’s Day,” NRF President and CEO Matthew Shay said. “Over the past decade, spending on Father’s Day gifts has increased significantly. Retailers are ready with … Continue reading Father’s Day in Retail: Interesting Facts and Emerging Trends

Mother’s Day in Retail: Interesting Facts and Emerging Trends

Mother's day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother's day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $25 billion in 2019! “Mother’s Day spending has been growing consistently over the past several years, and this year’s spending is expected … Continue reading Mother’s Day in Retail: Interesting Facts and Emerging Trends

3 Industries that Slam Dunk March Madness

Retailers who consistently score a marketing slam dunk during March Madness do so because they know their customers. These brands have spent time understanding who their customers are, where they engage and address the specific wants and needs of their target audience when they plan their March Madness marketing.  To inspire your March Madness marketing … Continue reading 3 Industries that Slam Dunk March Madness

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory

9 Ways to Turn Your Seasonal Employees into Top Performers

Keeping employees motivated is a challenge that retailers face all year round, but the task becomes especially difficult during the holidays when you’re dealing with seasonal staff. Why? Because unlike full-time employees, seasonal workers may not be as invested in your company and thus may not exert themselves fully. If you’re struggling with empowering your … Continue reading 9 Ways to Turn Your Seasonal Employees into Top Performers