While your success as a district manager largely depends on your skills and knowledge, the tools that you’re using can significantly affect how well you do your job. That’s why it’s vital that you utilize solutions (i.e., apps, platforms, services, etc.) that keep you informed, boost your productivity, and make your job easier overall. Need … Continue reading 6 Essential Tools Every District Manager Should Use
You are a leader for a challenging retail company and the new year is upon you. As you review last year’s performance, you notice areas where your team could have delivered more. From margins to inventory turns, you need this year to be better. However, how many meetings can you have to send the same … Continue reading Scoring the team really makes it better!
Retail store execution is a critical part of any retail operation or campaign. Your brand vision may be on point, and you may even have brilliant plans to engage in-store shoppers, but if they aren’t carried out the way you intended, then your vision and plans won’t yield results. And while tools such as planograms, … Continue reading Empower Your Staff to Execute Winning In-Store Campaigns
Fact: CPG product launches are tough. According to I.R.I, more than 10,000 new products hit the retail shelves each year, but “less than 10 new launches capture more than $100 million in year-one sales.” If you’re a CPG firm looking to launch a new product, then your work is clearly cut out for you. How … Continue reading 5 Essential Components for a Successful In-Store CPG Launch
...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…
Heads up, brands and retailers — Generation Z, also known as Post-Millennials, is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory