Store Execution: Purpose, Scope and Best Practices

This article sheds some light on the purpose, scope and best practices of store execution.  The intended audience is merchandisers, retail operations professionals, area sales professionals, consumer packaged goods manufacturers as well as wholesalers. Definition, purpose and scope of store execution Definition Store execution is a set of practices and enabling technologies responsible for the … Continue reading Store Execution: Purpose, Scope and Best Practices

Successfully Implement Communication Channels Between Stores/CPG Field Reps and Head-Office

The need Most retailers implement some form of two-way communication between the stores and/or CPG field representatives and head office.  Typically these communication channels look like this: 1.  Head office needs to communicate  some information to all/some stores or field reps, in all/some regions in one or more languages (particularly important in officially bilingual countries … Continue reading Successfully Implement Communication Channels Between Stores/CPG Field Reps and Head-Office

Why Seasonal In-Store Merchandising Keeps on Giving

Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving

10 Ways to Improve Store Execution

In-store execution is known to drive sales and cut costs.  But for these and other known merits of execution, how do you actually achieve it? 1. Seek clarity Define and describe standards clearly and unequivocally.  This point seems obvious but is often overlooked by overly succinct, sometime cryptic, copy used to define operational standards. The description … Continue reading 10 Ways to Improve Store Execution

What Is Retail Task Management?

Wikipedia defines Task Management as follows: "Task management is the process of managing a task (or task portfolio) through its life cycle, including planning, testing, tracking and reporting. Task management can help either individuals achieve goals, or groups of individuals collaborate and share knowledge for the accomplishment of collective goals." In layman's terms, task management allows … Continue reading What Is Retail Task Management?