8 Tips for Creating and Executing Winning Retail Displays

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays

Checklist for Wireless Authorized Retailers

Checklists ensure that wireless authorized retailers merchandise and sell consistently with company standards and reseller contractual obligations. Regular audits help retailers and distributors be proactive and address issues before they become major problems. Audits also tend to cut costs and drive sales. Below, a list of criteria for auditing wireless authorized resellers. Notes to Compliantia … Continue reading Checklist for Wireless Authorized Retailers

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory

5 Consumer Trends for Brands (and How to Keep Up)

The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing marketshare to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on the … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)

Checklist for Wine, Beer and Spirits Retailers

Checklists ensure that wine, beer and spirits are merchandised and sold consistently with company standards and regulations. Regular audits help retailers and distributors be proactive and address issues before they become major problems. Audits also tend to cut costs and drive sales. Below, a list of criteria for auditing wine, beer and spirits stores. Notes … Continue reading Checklist for Wine, Beer and Spirits Retailers

5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners

Branding should be a priority for any CPG. A compelling brand attracts great people to your company, promotes loyalty, and increases sales. Promoting a strong brand experience is relatively easy when you’re calling the shots. If you’re running your own retail store or website, for example, your company is in the driver’s seat, so you … Continue reading 5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners

Conduct a Merchandising Audit in 10 Steps

Sharing best practices with in-store execution, store data collection and merchandising audits is the primary purpose of the Compliantia blog.  To this end, we have addressed the following: How to build a store merchandising checklist The purpose, scope and methods of merchandising audits Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants The … Continue reading Conduct a Merchandising Audit in 10 Steps