A retail audit system helps multi-unit retailers achieve store-level compliance with brand standards such as operations, service and merchandising standards. How can retail audits help Quick Service Restaurants (QSRs) and why do QSRs need retail audits?
Here are 10 reasons why the QSR industry needs retail audits.
Health and safety
When preparing and serving food, compliance with standards and regulations is not simply a matter of building a positive customer experience; your customers’ health and safety depend on it. An ounce of prevention is worth a pound of cure.
It shouldn’t take a tragedy to take action. In January 2011, a teenager died of food poisoning after eating at French hamburger giant Quick. The prosecution cited “serious lapses in hygiene standards“. The manager was charged. Protect your customers, protect your employees, and protect the brand.
Here is a sample Food Safety Checklist to get you started.
Studies have demonstrated it is a lot more expensive to gain or regain a customer than it is to keep an existing customer satisfied. Remember, customers have a way of thanking restaurants that are well run: they come back. Don’t spend money fighting fires. Prevent problems before they happen, nip them in the bud when they do.
The perls of Inconsistent execution
When dealing with a large number of franchisees, some will invariably execute better than others. A retail audit system helps spot repeat unacceptables, execution laggards and downward trends quickly.
You don’t need to spend more
You don’t need to spend more, just differently. Excel-based workflows are needlessly expensive.
To motivate your franchisees and operations staff, you need to engage them. The benefits of the retail audit platform should permeate through the entire organization.
Focus on the Business not Technology
Equip your operations team with the best possible tools to manage your operations. Let vendors manage the infrastructure so you can focus on what you do best: running your business.
Try before you buy
Try before you buy. Do not pay a setup fee, do not buy hardware or software. Do not make any IT investment. Try for free, with your stores and users…in the field.
Measure what you communicate
First, you can’t manage what you can’t measure. Second, measurement actually breeds compliance.
standards affects the bottom line
Failure to execute on in-store merchandising programs alone has been shown to cost the industry between 1% and 4% of sales. Compliance is not a feel-good initiative. Compliance drives your bottom line.
Training is necessary but not sufficient
Training alone does not guarantee your standards will be upheld. Train your staff on the one hand, systematically measure what you communicate on the other.