Why the 4th Quarter is Critical to Retail

The 4th quarter is, unsurprisingly, the biggest quarter for retail sales in the United States.  As such, the 4th quarter is not only important to a retailer’s bottom line, it is critical.  The months between October and December, aka “the holiday season”, include Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas. In the 4th quarter, customers not … Continue reading Why the 4th Quarter is Critical to Retail