Why the 4th Quarter is Critical to Retail

The 4th quarter is the biggest quarter for retail sales in the United States. The 4th quarter is not important to a retailer’s bottom line, it is essential. The months between October and December, aka “the holiday season”, include consumer-spending "heavy hitters" such as Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas. In the 4th quarter, customers … Continue reading Why the 4th Quarter is Critical to Retail