5 Tips to Improve CPG and Retailer Collaboration

Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration

8 Tips for Creating and Executing Winning Retail Displays

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make. That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t … Continue reading 8 Tips for Creating and Executing Winning Retail Displays

Every Merchandising Program Deserves an Executive Summary

Consumer packaged goods companies spend considerable resources on merchandising programs and in-store execution.  Are these programs deployed on time, in full, in all locations?  Not sure?  Keep reading. Data has no value…in and of itself.  Value is created when the data is mined, aggregated and visualized. Every CPG and retail executive expects a high-level summary … Continue reading Every Merchandising Program Deserves an Executive Summary