4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

...and What You Can Learn from Them Is everything moving online now? With ecommerce, subscriptions, delivery services — not to mention free shipping being more popular than ever — one might wonder if consumers still have the need to go out and shop. The short answer is yes. Consumers are continuing to flock to physical … Continue reading 4 Digital-First Brands That Found Success in Brick-and-Mortar Retail…

Ready for the Future? 3 CPG Trends to Watch

  “What does the future hold for CPGs?” It’s an interesting question, and one that’s not always easy to answer. Market and consumer trends can be unpredictable. And sometimes, the technologies you expect to hit it big fall flat (remember Google Glass?) while the real game changers come in when you aren’t looking. But as … Continue reading Ready for the Future? 3 CPG Trends to Watch

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory

5 Consumer Trends for Brands (and How to Keep Up)

The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing marketshare to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on the … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)

5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners

Branding should be a priority for any CPG. A compelling brand attracts great people to your company, promotes loyalty, and increases sales. Promoting a strong brand experience is relatively easy when you’re calling the shots. If you’re running your own retail store or website, for example, your company is in the driver’s seat, so you … Continue reading 5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners