So what shapes customer buying decisions? And more importantly, how can merchants better understand a customer's path to purchase so they can boost store sales?
Tag: customer insights
How to Engage with Your Customers
Engaged customer represents 23% more revenue than average. Companies who improve customer engagement evidence upsell revenue increase from 13% to 51% and an increase in order size from 5% to 85%. Simply put, engaged customers buy more and spend more.