Structured form data and the district manager's own experience and personal touch (aka heuristics) are sometimes presented as alternative methodologies for the purpose of retail audits. Structured data consists of largely yes/no answers to mostly static questions on a form. When a district manager fill-out a form that rates the store against the brand's standards and … Continue reading People vs. Forms – Retail Performance Requires Both
On this blog, we often argue that retail audits drive sales, increase customer satisfaction and mitigate risks in multi-unit retail. But how exactly will retail audits benefit you? Here are some of the benefits you might expect from retail audits, grouped by role. Head Office Lower total cost of ownership than Excel™ and paper-based visits. … Continue reading Who Benefits from Retail Audits?
I have a bone to pick with some of my favorite QSR brands. It’s not the menu. It’s not the service. It’s not the seating, the parking lot nor the drive-thru. Quick service restaurants have obviously poured money, systems and processes in key areas and it shows. But when nature calls, or when I want … Continue reading Great Sandwich. Lousy Washrooms.
Asking a retail audit software vendor whether you need retail audit software may be like asking a shoe salesman whether you really need shoes. And yet the answer may surprise you. If your retail chain is small, primarily corporate-owned and you don't serve or prepare food, you may not need the software at all. The economics of … Continue reading Do You Need Retail Audit Software?
District manager-led audits focus on the process A mystery shopping program and district manager audits ultimately address different needs and have vastly different outcomes. A district manager audit essentially amounts to “quality assurance”. Using retail audit software, the district manager follows a compliance process that is regular and actionable. The visit is meant to be … Continue reading Mystery Shopping vs. Retail Audit