Calibrating Checklists and Teams

At the heart of any successful retail audit program lies a well thought-out, field-tested and "calibrated" checklist. Let's dive in on what "calibration" means and why it is important. A checklist is a collection of brand standards and best practices. What goes on the checklist is a reflection of what matters to the brand (strategic … Continue reading Calibrating Checklists and Teams

Misconceptions about Brand Standards

Let's be completely honest. Are your franchisees, stores and locations really on top of brand standards? A survey by the In-Store Implementation Network tried to measure an aspect of this question, in this case merchandising, and asked retail professionals how they measure performance of in-store merchandising. Twenty-eight percent of those surveyed responded that they "make … Continue reading Misconceptions about Brand Standards