At the heart of any successful retail audit program lies a well thought-out, field-tested form. A form is a collection of operating standards and best practices. What goes on the form is a reflection of what matters to the brand at a given point in time (strategic initiatives, seasonal programs, etc…), what it is required … Continue reading Retail Audit Calibration – Purpose and Best Practices
A retail audit (store walk, store inspection) is a checklist used to ensure company standards, programs, and policies are deployed in every location.
According to a survey conducted by the In-Store Implementation Network, when asked "How do you measure performance of in-store merchandising?", 28% of respondents "make assumption that the job got done" and 23% "do not measure in-store execution" at all. And yet, the same research estimates that non-compliance costs the industry 1% of sales annually. While … Continue reading Retail Audit Misconceptions