When Brand Ambassadors Hurt the Brand

At a recent focus group, a participant's comments really caught our attention. The participant, a professional woman in her late 30's, told us she stopped going to Brand "X" restaurants (we never disclose customer or brand names) because her local Brand "X" location was under new management and standards had gone down. From a brand … Continue reading When Brand Ambassadors Hurt the Brand

The Cost of Merchandising Non-Compliance

It is often said that success in retail boils down to execution.  How well do retailers execute today and what is the cost of merchandising execution non-compliance? We had the opportunity to discuss the current state of in-store execution with James Tenser, Director at the In-Store Implementation Network.  Below are some of the key findings … Continue reading The Cost of Merchandising Non-Compliance