5 Tips for Creating Campaigns That Increase In-Store Traffic

If you’re in retail, we’re willing to bet that getting more visitors to your location is pretty high up on your wish list for 2020 (or any other time, for that matter). More traffic leads to more sales and revenue opportunities, which could translate to a higher bottom line and a healthier retail business. That’s … Continue reading 5 Tips for Creating Campaigns That Increase In-Store Traffic

The Evolution of Foot Traffic Analysis and How to Use It in 2020

When online shopping made headway, e-commerce brands had an upper hand in terms of data. They could track more than just how many people came to their site — they could look at how they interacted with their site and therefore understand overall customer behavior while engaging with the brand.  Meanwhile, brick-and-mortar retailers were happy … Continue reading The Evolution of Foot Traffic Analysis and How to Use It in 2020

5 Ways Retailers Can Increase Foot Traffic in Their Stores

Whether you’re opening your first retail store, a veteran retailer or an experienced merchant simply wanting to boost sales, identifying opportunities to increase foot traffic is among the most critical ways to enhance store performance. In fact, a study from May 2019 reveals, “Shopping in person is actually a revenue booster for retailers because in-store … Continue reading 5 Ways Retailers Can Increase Foot Traffic in Their Stores