Franchising in Retail: 7 Ways HQ Can Support Franchisees

Franchising is a great way to expand your brand and make a bigger geographical footprint. Take note: there's more to building a successful franchise business than simply handing out a few brand guidelines and letting your franchisees run with it.  The most successful franchises go the extra mile.  Often, franchisees are new to the industry … Continue reading Franchising in Retail: 7 Ways HQ Can Support Franchisees

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory