Un-BOO-lievable Halloween Strategies for Retailers

Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers

Halloween Merchandising does not have to be Scary

Seasonal programs like Halloween have many benefits for retailers: they bring in customers, they generate excitement and of course they drive sales and profits.  In 2017, 171 million Americans are expected to spend $9.1billion on Halloween alone. With stakes this high, retailers and CPGs need to ensure that seasonal programs like Halloween are implemented in … Continue reading Halloween Merchandising does not have to be Scary

Why Seasonal In-Store Merchandising Keeps on Giving

Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving