Store Communication and Execution | Operations | Merchandising | Loss Prevention
The holiday season is upon us and your stores, where 80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4
We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales
It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season