Tips for Smooth Store Operations This Holiday Season

The holidays are a time of cheer, celebrations, and (unfortunately) stress. Days are busier, nights are longer and the overall well-being of yourself and your store staff is often compromised due to the extra demands that the holiday season brings. There are a lot of things to consider when it comes to preparing for this … Continue reading Tips for Smooth Store Operations This Holiday Season

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey. Clearly, when it comes to the topic of holiday marketing, the question isn’t “Should you be on social media?”. It should be: “What kinds of … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

CPGs: 6 Steps to Ensure a Successful Holiday Season

It may be August, but if you work in the retail or CPG space, then your mind is probably in November or December (i.e. the holiday season) already. And if it isn’t, it’s high time to start thinking about the holidays. Brands across the board will surely bring their A-game to reach and convert shoppers, … Continue reading CPGs: 6 Steps to Ensure a Successful Holiday Season