Retail store execution is a critical part of any retail operation or campaign. Your brand vision may be on point, and you may even have brilliant plans to engage in-store shoppers, but if they aren’t carried out the way you intended, then your vision and plans won’t yield results. And while tools such as planograms, … Continue reading Empower Your Staff to Execute Winning In-Store Campaigns
Tag: in store execution
Through our business and research, we have come across a number of high-level facts and statistics about the convenience (c-store) industry, its direction and emerging trends. We thought they would be of interest to our customers and readers. There are lots of convenience stores! Convenience stores continue to have steady growth as an industry, doubling … Continue reading Convenience Store Industry, Emerging Trends and Interesting Facts
Heads up, brands and retailers — Generation Z, also known as Post-Millennials, is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store
1. How important is accurate and quick communication about standards, policies and programs to the success of our stores? 2. How important is knowing whether deficiencies have been fixed, where and when? 3. How much time do district managers spend aggregating and summarizing the data they collect in store (at the expense of helping the stores)? … Continue reading 5 Questions for Every Retail Professional
Let us look at several scenarios involving the collection and dissemination of store-based data. 1. Merchandising and service standards. A district manager visits her franchisees and uses her tablet or smartphone to run a quarterly audit on each store’s compliance with merchandising and service standards. 2. Work order forms. A store manager fills out a work … Continue reading 7 Store Data Collection Scenarios
Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving
We often hear that retail is all about execution. But what exactly is execution and why is it so important? Theory vs practice Albert Einstein once said “In theory, theory and practice are the same. In practice, they are not.” While he referred to science, this adage applies to many other fields, and indeed to … Continue reading Why Store Execution Matters
