Merchandising Audits: Purpose, Scope and Methods

This article sheds some light on the purpose, scope and methods of conducting merchandising audits. Why should you conduct merchandising audits? Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while companies spend an average of 19% of their budget on promotional campaigns, less than 40% of displays are executed properly. Use merchandising … Continue reading Merchandising Audits: Purpose, Scope and Methods