Merchandising Audits: Purpose, Scope and Methods

This article sheds some light on the purpose, scope and methods of conducting merchandising audits.  The intended audience is merchandisers, retail operations professionals, area sales professionals, consumer packaged goods manufacturers as well as wholesalers. Purpose and scope of merchandising audits Merchandising audits fall in two broad categories: 1. Shelf audits.  This category includes: Planogram compliance.  … Continue reading Merchandising Audits: Purpose, Scope and Methods