6 Ways to Use Visual Merchandising to Drive Social Shares

Instagram has proven to be a boon for many businesses. According to the Instagram, more than 200 million users visit at least one Business Profile daily and a third of the most-viewed stories on the platform are from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, so … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares

Merchandising Audits: Purpose, Scope and Methods

This article sheds some light on the purpose, scope and methods of conducting merchandising audits. Why should you conduct merchandising audits? Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while companies spend an average of 19% of their budget on promotional campaigns, less than 40% of displays are executed properly. Use merchandising … Continue reading Merchandising Audits: Purpose, Scope and Methods