6 Ways to Use Visual Merchandising to Drive Social Shares

Instagram has proven to be a boon for many businesses. According to the company, more than 200 million users visit at least one Business Profile daily and a third of the most viewed stories on the platform is from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares

Merchandising Audits: Purpose, Scope and Methods

This article sheds some light on the purpose, scope and methods of conducting merchandising audits.  The intended audience is merchandisers, retail operations professionals, area sales professionals, consumer packaged goods manufacturers as well as wholesalers. Purpose and scope of merchandising audits Merchandising audits fall in two broad categories: 1. Shelf audits.  This category includes: Planogram compliance.  … Continue reading Merchandising Audits: Purpose, Scope and Methods