How to Market Your Sustainable Brand

New and established retailers alike stand to gain significant business by successfully showcasing themselves as "green" brands that can be trusted to conduct responsible and sustainable practices. With that in mind, below are three marketing tips that can help brands highlight their sustainability efforts to attract environmentally conscious customers and boost sales.

The Evolution of Foot Traffic Analysis and How to Use It in 2020

Foot traffic analysis is helping brick-and-mortar stores gain the same rich customer insights e-commerce brands have been capitalizing on. When online shopping made headway, e-commerce brands had an upper hand in terms of data. They could track more than just how many people came to their site — they could look at how they interacted … Continue reading The Evolution of Foot Traffic Analysis and How to Use It in 2020

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

Reasons Why Customers are Walking Past Your Store

One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store

5 Retail Merchandising Trends to Watch Out for in 2020

Merchandising is — and will continue to be — one of the biggest drivers of sales and customer engagement in retail. How your store is merchandised influences everything from brand perception to customer experience, which is why it’s important to keep your merchandising initiatives fresh and relevant. Part of doing that requires paying close attention … Continue reading 5 Retail Merchandising Trends to Watch Out for in 2020