4 Ways Visual Merchandising Improves Customer Service and Engagement

With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media.  While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement

Retail Merchandising – The Definitive Guide

Who is this guide for? This definitive guide to retail merchandising is for multi-unit retailers in industries such as pharmacies, spas, clinics, telecommunications, furniture, thrift, and quick-service/fast-casual restaurants. This guide also helps manufacturers or distributors of consumer packaged goods. In retail, "merchandising" applies to a broad scope of organizational activities: product design, display design, product … Continue reading Retail Merchandising – The Definitive Guide

5 Lighting Techniques for Visual Merchandising to Increase Sales

Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales

How to Build a CPG Merchandising Checklist

What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you create or improve your merchandising checklist and store visit workflow. Think about … Continue reading How to Build a CPG Merchandising Checklist

Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants

Problem In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliantia with a problem. They had reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants, in place of a key competitor's products. They … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants