With the amount of competition out there, retailers are looking for new and better ways to stand out in the crowd. Most are looking at bigger and better ads, having a great online store, and a growing presence on Social Media. While all of these are good ideas, they usually take time to show results. … Continue reading 4 Ways Visual Merchandising Improves Customer Service and Engagement
Use the Retail Merchandising – the Definitive Guide to refresh, execute, and validate merchandising programs across all locations.
Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales
We have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow.
Problem In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliantia with a problem. They had reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants, in place of a key competitor's products. They … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants