5 Lighting Techniques for Visual Merchandising to Increase Sales

Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales

How to Build a CPG Merchandising Checklist

What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you create or improve your merchandising checklist and store visit workflow. Think about … Continue reading How to Build a CPG Merchandising Checklist

Every Merchandising Program Deserves an Executive Summary

Consumer packaged goods companies spend considerable resources on merchandising programs and in-store execution.  Are these programs deployed on time, in full, in all locations?  Not sure?  Keep reading. Data has no value…in and of itself.  Value is created when the data is mined, aggregated and visualized. Every CPG and retail executive expects a high-level summary … Continue reading Every Merchandising Program Deserves an Executive Summary

Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants

Problem In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliantia with a problem. They had reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants, in place of a key competitor's products. They … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants