Consumer packaged goods companies spend considerable resources on merchandising programs and in-store execution. Are these programs deployed on time, in full, in all locations? Not sure? Keep reading. Data has no value…in and of itself. Value is created when the data is mined, aggregated and visualized. Every CPG and retail executive expects a high-level summary … Continue reading Every Merchandising Program Deserves an Executive Summary
Tag: merchandising execution
Problem In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliantia with a problem. They had reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants, in place of a key competitor's products. They … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants
