Mother’s Day in Retail: Interesting Facts and Emerging Trends

Mother's day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother's day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $23.1 billion in 2018! “This year’s Mother’s Day forecast is one of the strongest we’ve ever seen. With spring in full bloom, … Continue reading Mother’s Day in Retail: Interesting Facts and Emerging Trends

7 Visual Merchandising Techniques to Increase Sales

Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising works cohesively to reflect the … Continue reading 7 Visual Merchandising Techniques to Increase Sales

The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory

5 Consumer Trends for Brands (and How to Keep Up)

The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing marketshare to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on the … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)

5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners

Branding should be a priority for any CPG. A compelling brand attracts great people to your company, promotes loyalty, and increases sales. Promoting a strong brand experience is relatively easy when you’re calling the shots. If you’re running your own retail store or website, for example, your company is in the driver’s seat, so you … Continue reading 5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners