The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Invest in Holiday Visual Merchandising That Can Be Used All Year
Tag: Merchandising
This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
Seasonal programs like Father’s day drive big profits for retailers and restaurants. Father’s Day spending is expected to total a near-record $15.3 billion in 2018! “We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day. Leading into the second half of the year, Americans are looking forward to treating their dads … Continue reading Father’s Day in Retail: Interesting Facts and Emerging Trends
Mother's day is the third largest retail holiday in the U.S, following Christmas and the back-to-school season. Seasonal programs like Mother's day drive big profits for retailers and restaurants. Mother’s Day spending is expected to total a near-record $23.1 billion in 2018! “This year’s Mother’s Day forecast is one of the strongest we’ve ever seen. With spring in full bloom, … Continue reading Mother’s Day in Retail: Interesting Facts and Emerging Trends
Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising works cohesively to reflect the … Continue reading 7 Visual Merchandising Techniques to Increase Sales
When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
The CPG landscape is more competitive than ever. The shopping habits of consumers have changed dramatically over the last few years, and brands who fail to keep up risk losing marketshare to more innovative and forward-thinking companies. Don’t let this happen to you. Ensure that your brand stays relevant by keeping an eye on the … Continue reading 5 Consumer Trends for Brands (and How to Keep Up)
Branding should be a priority for any CPG. A compelling brand attracts great people to your company, promotes loyalty, and increases sales. Promoting a strong brand experience is relatively easy when you’re calling the shots. If you’re running your own retail store or website, for example, your company is in the driver’s seat, so you … Continue reading 5 Steps CPGs Should Take to Keep a Cohesive Brand Experience Across Multiple Retail Banners
