Store Communication and Execution | Operations | Merchandising | Loss Prevention
A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs. POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales
In-store sales accounted for 80% of all sales during the 2018 holiday season. That’s huge! And every retailer knows it. That’s why we see hints of Christmas and other winter holiday promotions creeping into stores as soon as the first leaves turn brown. So how do you differentiate your brand and your products to customers … Continue reading Boosting Holiday Sales: Visual Merchandising Tips for the Golden Quarter
To assist multi-unit retailers starting or improving their retail audit program, Compliant IA regularly publishes how-to guides, best practices and checklists. Use this sample checklist to create or update your visual merchandising program across your retail locations. STORE EXTERIOR The store name is clear, visible and well-lit. The address sign or number is easily visible to passing … Continue reading Merchandising Checklist
Have you heard of the retail apocalypse that wasn't? Still, retailers face major challenges in today's climate. Here are 6 key challenges faced by retailers worldwide. Challenge #1 Merchandising Merchandising compliance is still staggeringly low. Studies show 60% of promotional displays are not executed properly. 60 percent! Properly executed retail displays register as much as … Continue reading 6 Key Retail Challenges [Infographic]
Who is this guide for?This definitive guide to retail merchandising is for multi-unit retailers in industries such as pharmacies, spas, clinics, telecommunications, furniture, thrift, and quick-service/fast-casual restaurants. This guide also helps manufacturers or distributors of consumer packaged goods.In retail, "merchandising" applies to a broad scope of organizational activities: product design, display design, product stocking, store … Continue reading Retail Merchandising – The Definitive Guide
One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store
Merchandise will sell itself when it looks good, but when it doesn’t, even the best product can sit on your shelves gathering dust! You need an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase impulsively while they are there. Here is a list of 4 things … Continue reading 4 Easy Ways to Have Your Sales Floor Sell
Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales
Seasonal programs like Valentine's day drive big profits for retailers and restaurants. Valentine’s Day spending is expected to total a near-record $19.6 billion in 2019! “Americans are looking forward to pampering and indulging their loved ones with flowers, candy, dinner and all of the other Valentine’s Day stops. With the holidays behind them and the winter months … Continue reading Valentine’s Day In Retail: Interesting Facts and Emerging Trends
Instagram has proven to be a boon for many businesses. According to the Instagram, more than 200 million users visit at least one Business Profile daily and a third of the most-viewed stories on the platform are from a business. Those numbers tell us that Instagrammers have an appetite for content posted by businesses, so … Continue reading 6 Ways to Use Visual Merchandising to Drive Social Shares