5 Ways Chatbots Can Enhance Customer Experience and Increase Sales in Retail

The business of retail is complex, yet for customers, it should be just the opposite. Because of this, enhancing consumer experiences must be considered from every angle in which customers engage. This includes in physical stores, via traditional e-commerce websites, during online marketplace browsing, throughout social media experiences and even as customers navigate any other … Continue reading 5 Ways Chatbots Can Enhance Customer Experience and Increase Sales in Retail

Usability and Retail Systems

Usability and retail are two words that far too rarely end up in the same sentence.  Don't get me wrong, there are other, initially more important considerations for a business system.  Does it meet business and functional requirements? Is is maintainable and cost-effective?  But given the business requirements can met in a cost-effective manner, usability does indeed matter. A … Continue reading Usability and Retail Systems