In Your Words…Mystery Shopping Doesn’t (Really) Work

Compliant IA recently asked a retail audience of over 49,000 retail professionals an open-ended question: "Do mystery shopping programs work?" Members quickly answered. The answers are overwhelmingly mixed or downright negative on mystery shopping. While some praised the insights it brought, the majority argue that mystery shopping simply doesn't work. Let's dive in. as good … Continue reading In Your Words…Mystery Shopping Doesn’t (Really) Work