In Your Words…Mystery Shopping Doesn’t (Really) Work

Compliant IA recently asked a retail audience of over 49,000 retail professionals an open-ended question: "Do mystery shopping programs work?" Members quickly answered. The answers are overwhelmingly mixed or downright negative on mystery shopping. While some praised the insights it brought, the majority argue that mystery shopping simply doesn't work. Let's dive in. as good … Continue reading In Your Words…Mystery Shopping Doesn’t (Really) Work

Mystery Shopping vs. Retail Audit

District manager-led audits focus on the process A mystery shopping program and district manager audits ultimately address different needs and have vastly different outcomes. A district manager audit essentially amounts to “quality assurance”. Using retail audit software, the district manager follows a process that is regular and actionable. The visit is meant to be educational … Continue reading Mystery Shopping vs. Retail Audit