5 Ways Retailers Can Increase Foot Traffic in Their Stores

Whether you’re opening your first retail store, a veteran retailer or an experienced merchant simply wanting to boost sales, identifying opportunities to increase foot traffic is among the most critical ways to enhance store performance. In fact, a study from May 2019 reveals, “Shopping in person is actually a revenue booster for retailers because in-store … Continue reading 5 Ways Retailers Can Increase Foot Traffic in Their Stores

The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

When it comes to launching marketing campaigns, brands can no longer afford to think in silos. That is, you can’t think in terms of “physical OR digital” initiatives. CPG campaigns shouldn’t be classified as just “online” or “offline.” These days, the most successful ones are the campaigns that are fully integrated across both digital and … Continue reading The Secret to Multi-Channel Success? Getting Your Physical and Digital Assets to Work Together (Here’s How)

4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns

Having the ability to connect with consumers across various channels (i.e. physical retail stores, ecommerce, mobile, and social media) isn’t just a “nice to have.” It’s an absolute must. Make no mistake: your customers are using several channels to research, browse, and buy. Brands that want to stay competitive need to engage consumers at multiple … Continue reading 4 Tips to Help CPGs Create Brilliant Multi-Channel Campaigns