10 Ways to Motivate Retail Staff During the Holidays

Seasonal hires are just as important to your brand as your permanent, full-timers because customers do not know the difference between seasonal and regular employees. Both represent your brand; both are responsible for creating a great customer experience.

Un-BOO-lievable Halloween Strategies for Retailers

Halloween is now a huge commercial holiday. According to the National Retail Federation (NRF), 68% plan to celebrate this year spending up to $3.2 billion on costumes, $2.7 billion on decorations, and $2.6 billion on candy. Retailers who tend to focus their marketing efforts on Thanksgiving and the end of Q4 are missing out on … Continue reading Un-BOO-lievable Halloween Strategies for Retailers

5 Not-to-be-Ignored Shopper Demographics for Q4

Q4 is the busiest selling season for retailers. This means more consumers in your stores and restaurants. This is an opportunity to sell and create brand awareness among consumer groups you may not normally interact with at other times of the year. Take advantage of this chance to boost your bottom line. We have 5 … Continue reading 5 Not-to-be-Ignored Shopper Demographics for Q4

8 Sales Boosting Opportunities for Q4

The holiday season is upon us and your stores, where  80% of total holiday sales happen, are the battleground for sales and margins! While Christmas is important to brick-and-mortar retailers (responsible for more than $1 trillion spent on decorations, parties, food, and gifts in the US alone) having a successful Q4 means paying attention to every … Continue reading 8 Sales Boosting Opportunities for Q4

Why the 4th Quarter is Critical to Retail

The 4th quarter is, unsurprisingly, the biggest quarter for retail sales in the United States.  As such, the 4th quarter is not only important to a retailer’s bottom line, it is critical.  The months between October and December, aka “the holiday season”, include Halloween, Thanksgiving, Hanukkah, Kwanzaa and Christmas. In the 4th quarter, customers not … Continue reading Why the 4th Quarter is Critical to Retail