3 Industries that Slam Dunk March Madness

Retailers who consistently score a marketing slam dunk during March Madness do so because they know their customers. These brands have spent time understanding who their customers are, where they engage and address the specific wants and needs of their target audience when they plan their March Madness marketing.  To inspire your March Madness marketing … Continue reading 3 Industries that Slam Dunk March Madness

Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants

Problem: Merchandising CONVERSION at 3,200 locations In 2015 one of the world's largest consumer packaged goods company (henceforth referred to as "CPG") approached Compliant IA with a problem. They reached an agreement with a major quick service restaurant group (henceforth referred to as "QSR") to have their products listed at 3,200 restaurants. The CPG would … Continue reading Case Study: How a CPG used Field Software to Implement a Merchandising Conversion at 3,200 Restaurants