In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
Prevention vs. Reaction. Prevention protects the brand, engages employees, reduces risks, and helps build long lasting relationships with customers.
Type "mobile data collection" in your favorite search engine and you will find a large number of vendors in this category. Unfortunately, data collection alone does not, and cannot, help retailers and consumer packaged goods companies. Why? Data collection is a means to an end, not an end in itself. Focusing on the means can … Continue reading In-store Data Collection vs. Retail Audit
On this blog, we focus on retail best-practices and store execution. Our mission is to help retailers execute better as well as identify and correct issues that cause loss of goodwill and loss of revenue. A top 10 list of retail failures is relevant to the scope of our blog and our audience and we … Continue reading 10 Operational Failures That Hurt a Retailer’s Image and Sales
Our team is proud to announce Compliantia was nominated for "Supplier of the Year" by 7-Eleven Stores (Australia). While we did not win (and warmly congratulate the winner Philip Morris International), we were honored to be nominated and feel privileged to be working with a growth and innovation-oriented company like 7-Eleven Stores Pty. Ltd. 7-Eleven Stores Pty. Ltd.'s … Continue reading Compliantia Nominated For “Supplier of the Year” by 7-Eleven Stores (Australia)
Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving
Compliant IA sponsors and moderates two professional groups on LinkedIn (Field Audits and Store Walks and District Managers & Retail Operations). Having over 49,000 members in these two groups allows us to tap into a sizeable pool of experienced retail managers and executives. To better understand the truth about mystery shopping, recently, we asked an open-ended question: … Continue reading The Truth About Mystery Shopping (It Doesn’t Work)