Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision. For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players
Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration
The purpose of store execution is to drive sales, cut costs and increase competitiveness and customer satisfaction across all locations.
Management by walking is a style of management that favors barrier-free chance encounters and face-to-face interactions. Nowhere is this more effective than in brick-and-mortar retail where the only outcome that ultimately matters, the end result of every other initiative and program, is whether the customer experience in the store is conducive to sales. Are your … Continue reading Management by Walking