5 Tips to Improve CPG and Retailer Collaboration

Are you disappointed with how your brand is performing in retail stores? Do you ever feel like you and your retail partners aren’t on the same page? If you find yourself nodding your head to those questions, perhaps your retail strategy is missing an important component: collaboration. When CPG companies and retailers form collaborative partnerships, … Continue reading 5 Tips to Improve CPG and Retailer Collaboration

Management by Walking

Management by walking is a style of management that favors barrier-free chance encounters and face-to-face interactions. Nowhere is this more effective than in brick-and-mortar retail where the only outcome that ultimately matters, the end result of every other initiative and program, is whether the customer experience in the store is conducive to sales. Are your … Continue reading Management by Walking