10 Point of Purchase Display Tips to Increase Retail Sales

A point of purchase display (aka POP display) is a critical sales and marketing tool for retailers and CPGs.  POP displays can introduce and educate shoppers, encourage them to try a product, and ultimately drive sales. Point of purchase displays can also enhance a retail store. The best ones breathe life into your space, making … Continue reading 10 Point of Purchase Display Tips to Increase Retail Sales

5 Not-to-be-Ignored Shopper Demographics for Q4

Q4 is the busiest selling season for retailers. This means more consumers in your stores and restaurants. This is an opportunity to sell and create brand awareness among consumer groups you may not normally interact with at other times of the year. Take advantage of this chance to boost your bottom line. We have 5 … Continue reading 5 Not-to-be-Ignored Shopper Demographics for Q4

How Retailers Boost the Customer Experience Through Building Community

Today, some of the best shopping inspirations come from an unexpected source: the heart and soul of your customers. And few places spark that inspiration better than community. If you want to show your retail audience that you understand them, that you care about their values—if you want them to spend their money and time … Continue reading How Retailers Boost the Customer Experience Through Building Community