10 Ways To Maximize Sales In Retail

Let’s just cut to the chase — if you’re a retailer, your goal is to get new customers and keep the customers you have coming back, all in the name of increased sales. Without sales, you don’t have a business.  According to the U.S. Census, retail sales hit a record of $6 trillion in 2018, which … Continue reading 10 Ways To Maximize Sales In Retail

The Retail Apocalypse that Wasn’t: Brick-and-Mortar is Thriving

“The reports of my death are greatly exaggerated.” That quote which was said to be from Mark Twain, could also apply to the state of retail in 2019. From headlines the past couple of years you might assume that sales in brick-and-mortar stores are in negative territory and on the brink of extinction.  You'd be … Continue reading The Retail Apocalypse that Wasn’t: Brick-and-Mortar is Thriving

How Retailers Boost the Customer Experience Through Building Community

Today, some of the best shopping inspirations come from an unexpected source: the heart and soul of your customers. And few places spark that inspiration better than community. If you want to show your retail audience that you understand them, that you care about their values—if you want them to spend their money and time … Continue reading How Retailers Boost the Customer Experience Through Building Community

5 Ways Chatbots Can Enhance Customer Experience and Increase Sales in Retail

The business of retail is complex, yet for customers, it should be just the opposite. Because of this, enhancing consumer experiences must be considered from every angle in which customers engage. This includes in physical stores, via traditional e-commerce websites, during online marketplace browsing, throughout social media experiences and even as customers navigate any other … Continue reading 5 Ways Chatbots Can Enhance Customer Experience and Increase Sales in Retail

5 POS Strategies That Increase Sales

As a retailer, you know that your point-of-sale (POS) system is more than just a tool to process transactions but rather an asset to help your business improve both profit and operations by leaps and bounds. With so many POS options available, it’s easier than ever before for merchants to have access to even more … Continue reading 5 POS Strategies That Increase Sales

Cannabis Retail in 2019: Interesting Facts and Emerging Trends

2019 is abuzz with the momentum of companies jumping to create a niche for themselves in the emerging market.  As cannabis becomes more widely accepted thanks to legalization in Canada, and some additional US States, the market will continue to boom with new products. Here is a list of 2019 cannabis trends to watch out … Continue reading Cannabis Retail in 2019: Interesting Facts and Emerging Trends

7 Things Retailers Can Learn From Apple

In order to grow as a business, you have to learn from the best in the business. And when it comes to retail, it doesn’t get much better than Apple. When Apple released their financial results for its fiscal 2018 fourth quarter, it was revealed to be a quarterly revenue of $62.9 billion, an increase … Continue reading 7 Things Retailers Can Learn From Apple

Valentine’s Day In Retail: Interesting Facts and Emerging Trends

Seasonal programs like Valentine's day drive big profits for retailers and restaurants. Valentine’s Day spending is expected to total a near-record $19.6 billion in 2019! “Americans are looking forward to pampering and indulging their loved ones with flowers, candy, dinner and all of the other Valentine’s Day stops. With the holidays behind them and the winter months … Continue reading Valentine’s Day In Retail: Interesting Facts and Emerging Trends

5 Lighting Techniques for Visual Merchandising to Increase Sales

Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales

10 Ways To Use Consumer Psychology To Increase Sales In Retail

All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail