5 Lighting Techniques for Visual Merchandising to Increase Sales

Does retail lighting boost sales? Gerry Weber, a fashion retailer in Germany saw its sales increase by 12% in one pilot store, after installing a new lighting scheme. If you are still using fluorescent tubes, it is definitely time for an upgrade to LED. Fluorescent lighting casts a harsh light that cannot be controlled or dimmed … Continue reading 5 Lighting Techniques for Visual Merchandising to Increase Sales

10 Ways To Use Consumer Psychology To Increase Sales In Retail

All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail

How to Create a Memorable In-Store Experience for Your Customers

More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers

Loss Prevention Challenges in Retail

In retail today, every dollar counts, and loss prevention challenges are very real. Shrink has a significant effect on a retailer’s bottom line. In fact, a recent study by the National Retail Federation (NRF) found an average shrink rate of 1.44%. This costs "the overall U.S. retail economy $48.9 billion.” This is why we put … Continue reading Loss Prevention Challenges in Retail

4 Ways SMBs Compete with Big Retailers Opening Smaller Stores

Are small stores the next big thing in retail? It would appear so. Over the last few years, big name retailers have made the move towards smaller format stores. Target, for one, already has a handful of small stores in various urban areas. They plan to open 30 more by the end of the year. … Continue reading 4 Ways SMBs Compete with Big Retailers Opening Smaller Stores

6 Trends Propelling the Pet Care Industry

Across suburbs and cities, pet ownership is on the rise. Experts estimate that upwards of 60%+ of US households have at least one pet. By 2020, the U.S. pet industry is expected to reach revenues of $96 billion. If you are wondering about the trends fueling the growth of revenues for all things related to … Continue reading 6 Trends Propelling the Pet Care Industry

Convenience Store Industry, Emerging Trends and Interesting Facts

Through our business and research, we have come across a number of high-level facts and statistics about the convenience (c-store) industry, its direction and emerging trends. We thought they would be of interest to our customers and readers. There are lots of convenience stores! Convenience stores continue to have steady growth as an industry, doubling … Continue reading Convenience Store Industry, Emerging Trends and Interesting Facts