10 Ways To Use Consumer Psychology To Increase Sales In Retail

All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail

How to Invest in Holiday Visual Merchandising That Can Be Used All Year

The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading How to Invest in Holiday Visual Merchandising That Can Be Used All Year

How to Get Customers Offline and Into Your Stores This Holiday Season

This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

10 Merchandising Mistakes Retailers Make That Lose Sales

Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales

From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers

If you’re in retail, you’re likely in the middle of planning for the holidays  — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers

Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level

One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient. While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. … Continue reading 10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level

As a Manager, Are You Really That Important?

So you arrive early every day and stay late. Sometimes you work overnight. You do everything you are asked to do by your District Manager. Heck, you even check in on your team on your days off. You are working hard to succeed, and yet you still have come up short in sales and customer … Continue reading As a Manager, Are You Really That Important?

Keeping Customers Happy With The In-Store Experience

More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading Keeping Customers Happy With The In-Store Experience