Promotions during COVID-19 can be a tricky. Here are 8 tips to show you how to hold a sale and maximize opportunities for customers to spend.
Retail district store managers have a ton of responsibility — and they play a valuable role in the business’s overall success. A good district manager oversees the operations of all stores within a given district or area. They can juggle everything from staff development, compliance, and sales to customer satisfaction, all while serving as an … Continue reading How to Be a Better Retail District Manager
Franchising is a great way to expand your brand and make a bigger geographical footprint. Take note: there's more to building a successful franchise business than simply handing out a few brand guidelines and letting your franchisees run with it. The most successful franchises go the extra mile. Often, franchisees are new to the industry … Continue reading Franchising in Retail: 7 Ways HQ Can Support Franchisees
One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store
Retailers — actually, all entrepreneurs — are busier than ever, with most business owners feeling like they don’t have enough time. Research by management consulting company The Alternative Board found that 72% of business managers feel overwhelmed by their roles and responsibilities. Can you relate? If so, then you should make it a priority to … Continue reading 7 Manual Processes Every Retailer Should Quit Doing
Let’s shine a light on a few of the most common – and most devastating – retail merchandising mistakes and take a look at what you can do instead.
All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail
The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading Holiday Visual Merchandising Tricks That Can Be Used All Year
This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season
We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey. Clearly, when it comes to the topic of holiday marketing, the question isn’t “Should you be on social media?”. It should be: “What kinds of … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales
Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
5 Tips for marketing and customer retention plans that allows you to converting holiday shoppers to loyal customers after the gift-giving days are over.
When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them
One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient. While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. … Continue reading 10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level
So you arrive early every day and stay late. Sometimes you work overnight. You do everything you are asked to do by your District Manager. Heck, you even check in on your team on your days off. You are working hard to succeed, and yet you still have come up short in sales and customer … Continue reading As a Manager, Are You Really That Important?
More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers
While the regulations around cannabis retail in Canada are still being ironed out, we do know one thing: the industry is booming. According to the Cannabis Economic Account, "In 2017, about 4.9 million Canadians aged 15 to 64 spent an estimated $5.7 billion on cannabis for medical and non-medical purposes. This was equivalent to around … Continue reading 5 Tips to Help Your Cannabis Dispensary Stay Compliant
Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising techniques work cohesively to reflect … Continue reading 7 Visual Merchandising Techniques to Increase Sales
The retail climate is mercurial to say the least. You may already feel overworked as you are required to do more with less. All the focus is on delivering results to stay competitive. How can you get the edge? How can you get the team to deliver? Keep in mind that positive or negative business … Continue reading Mentorship in Retail
You are a leader for a challenging retail company and the new year is upon you. As you review last year’s performance, you notice areas where your team could have delivered more. From margins to inventory turns, you need this year to be better. However, how many meetings can you have to send the same … Continue reading Scoring the team really makes it better!