Reasons Why Customers are Walking Past Your Store

One of the most essential measures when it comes to running a brick-and-mortar store is getting foot traffic. The more traffic you generate translates into more opportunities for sales and customer engagement, which in turn leads to the main goal — increased revenues. For small and large retailers alike, having a storefront that customers enjoy and … Continue reading Reasons Why Customers are Walking Past Your Store

7 Manual Processes Every Retailer Should Quit Doing

Retailers — actually, all entrepreneurs — are busier than ever, with most business owners feeling like they don’t have enough time. Research by management consulting company The Alternative Board found that 72% of business managers feel overwhelmed by their roles and responsibilities. Can you relate? If so, then you should make it a priority to … Continue reading 7 Manual Processes Every Retailer Should Quit Doing

5 Retail Merchandising Mistakes that are Killing your Sales

Everything that customers perceive when they walk into your store falls under the category of retail merchandising –– from the curb appeal of your window display to customers’ experience with your POS system at checkout. By merchandising products in the right way, you can keep traffic moving throughout your store, maximize inventory visibility, and turn … Continue reading 5 Retail Merchandising Mistakes that are Killing your Sales

Health and Safety Checklist

To assist multi-unit retailers beginning a new audit or compliance program, Compliant IA regularly publishes how-to guides, best practice content, and advice from retail experts. Use this sample checklist as a guide to add to your own checklist, or jumpstart a new health and safety program for your locations. Entrances and exits No cracks, damage or … Continue reading Health and Safety Checklist

10 Ways To Use Consumer Psychology To Increase Sales In Retail

All humans share similar psychological and emotional triggers — gravitating toward pleasure versus pain, amusement versus boredom, and satisfaction versus discontent. The average consumer naturally weighs costs and benefits when shopping. Retailers can utilize a range of psychological techniques to influence shoppers’ behavior and ultimately increase conversions and total sales during the holiday season and … Continue reading 10 Ways To Use Consumer Psychology To Increase Sales In Retail

How to Invest in Holiday Visual Merchandising That Can Be Used All Year

The holiday season means you have more merchandise to move than ever, but your store size has stayed the same. How can you display and sell more merchandise in the same footprint? We have some tips to help you get the most from your holiday merchandising, but even better, you can use these tips all … Continue reading How to Invest in Holiday Visual Merchandising That Can Be Used All Year

How to Get Customers Offline and Into Your Stores This Holiday Season

This year holiday spending is projected to jump 4.5% according to a report by the International Council of Shopping Centers. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

We don’t need to tell you how important social media marketing is during the holiday season. Study after study has shown that Facebook, Instagram, and Pinterest influence the shopping journey, and results from a recent PwC survey indicate that the 2018 holiday season could be the most mobile-driven and social media-influenced one yet. Clearly, when … Continue reading 6 Social Media Marketing Tips to Help You Drive Holiday Traffic and Sales

10 Merchandising Mistakes Retailers Make That Lose Sales

Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales

From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers

If you’re in retail, you’re likely in the middle of planning for the holidays  — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers