Customer needs must be a priority for store merchandising. While the right products and price points are important, it’s the customers that make the difference. Without a combination of new and returning customers, retail businesses fail. According to the Bureau of Labor Statistics, approximately two-thirds of businesses with employees only survive about two years. To … Continue reading 10 Merchandising Mistakes Retailers Make That Lose Sales
If you’re in retail, you’re likely in the middle of planning for the holidays — and for good reason. Known as the biggest shopping event of the year, the holiday season consistently brings in tremendous foot traffic and sales. Last year, sales in November and December rose 5.5% compared to the same period from the … Continue reading From Seasonal to Loyal: 5 Tips for Converting Holiday Shoppers into Year-Round Customers
When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them
One of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make your work life more efficient. While merchants of the past relied heavily on manual admin, paperwork, and inefficient communication channels, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. … Continue reading 10 Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level
So you arrive early every day and stay late. Sometimes you work overnight. You do everything you are asked to do by your District Manager. Heck, you even check in on your team on your days off. You are working hard to succeed, and yet you still have come up short in sales and customer … Continue reading As a Manager, Are You Really That Important?
More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers
While the regulations around cannabis retail in Canada are still being ironed out, we do know one thing: the industry is booming. According to the Cannabis Economic Account, "In 2017, about 4.9 million Canadians aged 15 to 64 spent an estimated $5.7 billion on cannabis for medical and non-medical purposes. This was equivalent to around … Continue reading 5 Tips to Help Your Cannabis Dispensary Stay Compliant
Visual merchandising creates an impact and makes an impression on every guest who visits your business. Anything the customer can see from the outside of the store and throughout the interior can work to optimize the retail space. From storefront displays to signage and overall floor plan, effective visual merchandising works cohesively to reflect the … Continue reading 7 Visual Merchandising Techniques to Increase Sales
The retail climate is mercurial to say the least. You may already feel overworked as you are required to do more with less. All the focus is on delivering results to stay competitive. How can you get the edge? How can you get the team to deliver? Keep in mind that positive or negative business … Continue reading Mentorship in Retail
You are a leader for a challenging retail company and the new year is upon you. As you review last year’s performance, you notice areas where your team could have delivered more. From margins to inventory turns, you need this year to be better. However, how many meetings can you have to send the same … Continue reading Scoring the team really makes it better!